I recently attended the 2010
Consumer Electronics Show (CES) in Las Vegas, Nev. Sponsored by the
Consumer Electronics Association (CEA), it is one of the largest
electronic trade shows in the world. CES happens once a year to
announce new products and preview others, and it is a great way to
collaborate with industry leaders on important issues facing the
tech industry.
I spent a good amount of time at
the Silvers Summit -- an exhibition
devoted to the growing number of baby boomers whose interests and
needs increasingly center on technology. It showcases the newest
products and services that keep the baby boomer generation engaged,
entertained, connected and healthy.
According to the CEA, the
78 million boomers in the US (450
million worldwide) — born between 1946 and 1964 – are
hitting their peak in earning and spending. As the tech panelists at
the show mentioned, many of these boomers are eager to learn and
become more adept with the digital age.
Of the many panelists that spoke, I
enjoyed the insight from Mary Furlong, president and CEO of
Mary Furlong & Associates
, who is a leading authority on the
baby boomer generation. Mary founded the nonprofit organization SeniorNet in 1986 and the
Web site ThirdAge Media in
1996. She advised companies at the Summit to
tap into one of the world's largest
and fastest-growing markets – the tech industry – by
reaching out to senior consumers.
Overall, the Summit provided
additional examples of how technology can help compliment senior lifestyle.