Conferences and Presentations

AARP researchers have presented their findings across the country.  Here is what they had to say on:

Baby Boomers

Boomers Turning 60: What’s Next?

Presented by Linda L. Fisher, AARP Knowledge Management, at the What’s Next Boomer Summit in Chicago, Illinois, March 2007 Slides with Notes (PDF, 386 KB) 

Boomers, Volunteers, and Retirement: Overview & Trends

Presented by Robert H. Prisuta, AARP Knowledge Management, at the Boomers and Civic Engagement: Opportunities and Challenges conference held in Minneapolis, Minnesota, May 2008 Slides with Notes (PDF, 424 KB)

The Do’s and Don’t of Generational Target Marketing: Marketing to Baby Boomers and Beyond
Presented by Tracy Needham, AARP Knowledge Management, at Marketing IQ’s Marketing Financial Services to Baby Boomers Conference in Chicago, Illinois, March 27-29, 2006 Slides with Notes (PDF, 1.9 MB)

The Growing Market Power of 60+ and How You Can Capitalize by Serving this Market More Effectively
Presented by Linda L Fisher, AARP Knowledge Management, at the Beyond the Boomers conference in Chicago, Illinois, October 2006 Slides with Notes (PDF, 490 KB)

How Baby Boomers Are Redefining the Healthy Aging Market

Presented by Steve French, NMI; Xenia Montenegro, AARP Knowledge Management; and Colin Milner, International Council on Active Aging; moderator Brent Green, Brent Green & Associates at the joint annual meeting of the American Society on Aging (ASA)/National Council on Aging (NCOA) in Anaheim, California, March 2006 Slides (PDF, 4 MB)

Understanding Women 45+: The AARP Foundation's Women's Leadership Circle Research

Presented by Deborah Briceland-Betts, AARP Foundation; Beverly Hynes-Grace, The Hartford; and Jean Koppen, AARP Knowledge Management; at the American Society on Aging (ASA) conference in Chicago, Illinois, March 2007 Slides (PDF, 543 KB)

What are Boomers Buying?

Presented by Teresa A. Keenan, AARP Knowledge Management, at the Consumer Health World's Boomer Business Conference in Chicago, Illinos, September 2007 Slides with Notes (PDF, 243 KB)

What Boomers Want in a Shopping Experience
Presented by Linda L. Fisher and Tracy Needham, AARP Knowledge Management, at the IIR Shopping Insights Conference in Chicago, Illinois, July 2006 Slides with Notes (PDF, 414 KB)

Caregiving/Long-Term Care

2008 AARP Maryland Caregiving Survey
Presented by Terri Guengerich at the 2008 AARP Maryland Leadership Roundtable, December 12, 2008 Slides (PDF, 59 KB)

New Yorkers 50+ and Long-Term Care
Presented by Cassandra Cantave Burton at the 2007 conference on Planning Today for Tomorrow: A State Wide Symposium held in Albany, New York, June 21, 2007 Slides (PDF, 561 KB)

Consumers

AARP Colorado ElderWatch
Presented by Cassandra Burton, AARP Knowledge Management, at the 2008 Colorado Attorney General’s Summit on Senior Financial Exploitation, held in Denver, Colorado, October 2008 Slides (PDF, 473 KB)

Boomers Turning 60: What’s Next?
Presented by Linda L. Fisher, AARP Knowledge Management, at the What’s Next Boomer Summit in Chicago, Illinois, March 2007 Slides with Notes (PDF, 386 KB)

Consumer Fraud: A 2008 Survey of AARP Colorado Members’ Experiences and Opinions
Presented by Jennifer H. Sauer, AARP Knowledge Management, at the 2008 Colorado Attorney General’s Summit on Senior Financial Exploitation, held in Denver, Colorado, October 2008 Slides (PDF, 162 KB)

The Do’s and Don’t of Generational Target Marketing: Marketing to Baby Boomers and Beyond

Presented by Tracy Needham, AARP Knowledge Management, at Marketing IQ’s Marketing Financial Services to Baby Boomers Conference in Chicago, Illinois, March 27-29, 2006 Slides with Notes (PDF, 1.9 MB)

The Growing Market Power of 60+ and How You Can Capitalize by Serving this Market More Effectively
Presented by Linda L Fisher, AARP Knowledge Management, at the Beyond the Boomers conference in Chicago, Illinois, October 2006 Slides with Notes (PDF, 490 KB)

Identity Theft Protection: Gauging Support Among Adults 18+ in Delaware, Oklahoma, and South Carolina for Security Freeze Legislation
Presented by Jennifer H. Sauer, AARP Knowledge Management, at the 2007 conference of the American Association for Public Opinion Research, Of Polls and Policy, held in Anaheim, California. Poster (PDF, 693 KB) Handout (PDF, 64 KB)

Images of Aging
Presented by Robert H. Prisuta, Albert R. Hollenbeck, Xenia P. Montenegro, (AARP Knowledge Management) and Alexis Abramson (University of Southern California) at the American Association for Public Opinion Research (AAPOR) 61st Annual Conference in Montreal, Quebec, Canada, May 2006 Slides (PDF, 352 KB)
More Information on this study: More Info

What Boomers Want in a Shopping Experience

Presented by Linda L. Fisher and Tracy Needham, AARP Knowledge Management, at the IIR Shopping Insights Conference in Chicago, Illinois, July 2006 Slides with Notes (PDF, 414 KB)

Employment/Older Workers

The Aging Workforce: Implications
Presented by S. Kathi Brown, AARP Knowledge Management, at the 2008 U.S. Bureau of the Census Local Employment Dynamics Workshop held in Washington, DC, March 6, 2008 Slides (PDF, 86 KB)

Employer Awareness and Attitudes About Automatic 401(k) Plans: A Survey of Companies with 500 to 5,000 Employees
Presented by Colette Thayer, AARP Knowledge Management, at the 2008 Securities Industry and Financial Markets Association (SIFMA) Savings and Retirement Conference held in Washington, DC, February 2008 Slides (PDF, 67 KB)

Finishing Line: EmployER & EmployEE Racing for Benefits
Presented by Tim Wollerman, Terri Guengerich, Mary Cichocki, and Suzanne LaFollette-Black, AARP Knowledge Management, at the 2008 North Carolina Society for Human Resource Management State Conference held in Concord, North Carolina, September 2008 Slides with Notes (PDF, 1,541 KB)

Health Care Reform

Medicare Part D Research: Focus on Low-Income Outreach
Presented by Teresa A. Keenan , AARP Knowledge Management at the 2007 joint conference of the American Society on Aging (ASA)/National Council on Aging (NCOA), Rethinking Medicare Benefits Outreach from Start to Finish panel, March 9, 2007 Slides (PDF, 74 KB)

Perceptions of Health Care Reform among 18+ Louisiana Residents: Challenges and Opportunities
Presented by Joanne Binette and Brittne Nelson, AARP Knowledge Management, at the 2008 conference of the Association for Public Opinion Research, Polls for the Public Good, held in New Orleans, Louisiana, May 2008 Slides with Notes (PDF, 332 KB)

Healthy Aging

Building a Framework for Healthy Housing: Changing Our Homes as We Age: Results from Formative Research
Presented by Teresa A. Keenan, AARP Knowledge Management, at the 2008 National Healthy Homes Conference held in Baltimore, Maryland, September 2008 Slides (PDF, 61 KB)

Evaluation of the AARP Red Hat Society Step & Stride with Ruby: A Year-Long Walking Program
Presented by Helen Brown & Tricia Selby, AARP Knowledge Management, at the 20th National Conference on Chronic Disease Prevention and Control: Cultivating Healthy Communities, held in National Harbor, Maryland, February 2009 Slides (PDF, 625 KB)

Healthy States Workshop: Reaching Target Populations
Presented by Teresa A. Keenan, AARP Knowledge Management, at the 2007 National Governors’ Association Healthy States Workshop held in Salt Lake City, Utah, May 2007 Slides (PDF, 672 KB)

How Baby Boomers Are Redefining the Healthy Aging Market
Presented by Steve French, NMI; Xenia Montenegro, AARP Knowledge Management; and Colin Milner, International Council on Active Aging; moderator Brent Green, Brent Green & Associates at the joint annual meeting of the American Society on Aging (ASA)/National Council on Aging (NCOA) in Anaheim, California, March 2006. Slides (PDF, 4 MB)

Physical Activity Interventions: What Works Best?
Presented by Teresa A. Keenan, AARP Knowledge Management, at the 2006 American Association for Public Opinion Research (AAPOR) 61st Annual Conference held in Montreal, Quebec, Canada, May 2006 Slides (PDF, 63 KB)

Research Methodology

Item Non-Response and Imputation in a Cross-National Survey on Retirement Confidence: One Size Does Not Fit All
Presented by Robert H. Prisuta and Sibora Gjecovi, AARP Knowledge Management, at the 2008 conference of the American Association for Public Opinion Research (AAPOR) held in New Orleans, Louisiana, May 2008 Slides (PDF, 55KB)

Racial and Ethnic Differences in Responding to Values Measures
Presented by Xenia P. Montenegro, AARP Knowledge Management, at the 2008 conference of the International Conference on Survey Methods in Multinational, Multiregional, and Multicultural Contexts, held in Berlin, Germany, June 25-29, 2008 Slides with Notes (PDF, 888 KB)

Retirement

The Changing Nature of Retirement
Presented by Brittne Nelson, AARP Knowledge Management, at the 2008 conference of the International Association of Workforce Professionals 95th International Educational Conference held in Richmond, Virginia, June 2008 Slides with Notes (PDF, 1,081 KB)

Optimism Toward Retirement: A Cross-National Study of Retirement Confidence
Presented by Ada Helen Volentine, Robert H. Prisuta, and Sibora Gjecovi, AARP Knowledge Management, at the 2006 conference of the Gerontological Society of America (GSA), held in Dallas, Texas, November 2006 Slides (PDF, 424 KB)