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Innovation@50+ collaboration

Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Project Catalyst

Innovation@50+, Project Catalyst Logo, AARP

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

Research & Insights

Financial Innovation Frontiers

The financial services industry has seen no shortage of enthusiasm for the millennial generation, with banks and start-ups all clamoring to be the first to understand and serve the needs of the young digital natives and the mobile first generation. But what about the rest of Americans? Meet the most financially challenged generation in American history.