AARP Hearing Center
With airfares increasing and lodging rapidly getting booked, now is the time to book your summer travels to Europe. But where in Europe? After record-breaking heat the past few summers in southern Europe, with one location reaching an astounding 119.8 degrees, many travelers are looking to destinations in northern Europe such as Scandinavia, Scotland and Iceland rather than the figurative and literal “hot spots” of Italy, Spain, and Greece.
“We’ve seen an over 20 percent increase in bookings on European trips above the 50th parallel [of latitude] in 2024,” said Scott Abbott, director of product at Wilderness Travel, in an email to AARP. “Destinations like Norway, Greenland, Scotland, Ireland and the Faroe Islands have been especially popular this year.” Given that Wilderness Travel’s primary clients are above the age of 50, “having confidence that you’ll be comfortable while exploring these places and be able to enjoy your vacation is a very understandable consideration.”
Extreme weather and climate change probably will have a major impact on travel decisions now and into the future. “Forget chasing the sun. Future travelers will instead be seeking shade as destinations which are popular today will be rendered inhospitable by rising temperatures,” according to a Future Laboratory study sponsored by tour operator Intrepid Travel. There is already a “chasing the shade” trend with “a shift away from beach vacations to cooler destinations in summer months, with parts of Scandinavia and the Baltic … predicted to emerge as top options for those looking to avoid the high summer heat,” said Matt Berna, Intrepid Travel’s president of the Americas, in an emailed statement.
Travelers may even want to consider the Arctic Circle as a potential summer destination. “We are seeing substantial interest in northern destinations as a way for travelers to escape the heat and crowds that have become synonymous with Europe in the summer,” said Stefanie Schmudde, senior vice president, global product strategy for luxury tour operator Abercrombie & Kent, in an email to AARP. “Many [travelers] are shifting their focus away from traditional European destinations and heading to cooler places, like Norway and even the Arctic.”
The increased demand toward the north is reaching travel advisers as well. The Virtuoso travel network reports they “are seeing increased demand for cooler weather destinations like Scandinavia, where Virtuoso bookings for this summer have climbed by 77 percent compared to 2023.”
“I have had a few clients shift [destination] due to temps getting unbearable, and I’ve been advising many to do so,” Jessica Parker, founder of the Trip Whisperer Agency, tells AARP. Kaleigh Kirkpatrick, travel adviser and founder of The Shameless Tourist, shares that she has clients “headed to Scandinavia and Scotland, noting that they were averse to the [southern European] temps.”
For those travelers potentially interested in chasing more moderate temperatures to northern Europe this summer and beyond, here are five cool destinations that may be worth exploring.
A trip to Akureyri, a town on the northern coast of Iceland, is a chance to be immersed in history, culture and nature.
Getty Images
Akureyri, Iceland
Iceland has become a very popular destination in recent years, but many visitors just visit the easily accessible capital city of Reykjavík and nearby attractions like the famed Blue Lagoon hot springs. Icelandair offers free stopovers in Reykjavík to passengers on its transatlantic flights, an easy way to get a taste of this cool location.
Travelers looking for more of an immersion into Icelandic history, culture, and nature may enjoy a road trip around the country, with Akureyri, a town on the northern coast of the island, as a featured destination. Intrepid Travel said its most booked tour in the summer of 2023 by American travelers was its Icelandic Discovery itinerary along this route.
