Be proactive.
Be BankSafe.

The AARP BANKSAFE ™ INITIATIVE is a free online intervention platform developed in collaboration with more than 2,000 industry professionals to help financial organizations spot—and, more importantly, stop—suspected financial exploitation.

The AARP BANKSAFE ™ INITIATIVE
is a free online intervention platform developed in collaboration with more than 2,000 industry professionals to help financial organizations spot—and, more importantly, stop—suspected financial exploitation.

Register Now

AARP BANKSAFE^TM INITIATIVE

Become a financial superhero.

BankSafe-trained financial organizations have protected more than 150 million consumers and saved more than $200 million from exploitation.

Get to know BankSafe.

The BankSafe Initiative helps financial organizations better safeguard the hard-earned assets of their consumers with a three-pronged approach.

FREE TRAINING & EDUCATION: AARP's BankSafe combines industry knowledge and experience with a state-of-the-art online learning experience. The training equips employees with the skills necessary to identify potential exploitation and take the right actions to stop it—saving millions of dollars. REGISTER >

INTERVENTIONS THAT WORK: AARP asked more than 2,000 BankSafe participants to share the most effective action steps involved in instances of suspected exploitation. This research-backed approach differentiates BankSafe from other financial exploitation trainings. LEARN MORE >

RESEARCH THAT MATTERS: AARP has interviewed thousands of experts on approaches to working with the 50+. We have studied BankSafe's effectiveness, the true cost of financial exploitation, as well as promising practices to spot and stop it. EXPLORE RESEARCH >

The BankSafe difference

The BankSafe
difference

The BankSafe training platform shows frontline employees how to spot—and, more importantly, stop— financial exploitation.

BankSafe's core features differentiate it from other exploitation prevention training solutions on the market. Plus, it's free for all financial organizations that use it.
LEARN MORE >

Real Stories. Powerful Videos.

Interactivity. Gamification.

Employee Satisfaction. Social Impact.

Fighting exploitation is smart business.

Financial exploitation is a growing problem that affects financial organizations' most valuable customers—older Americans and their families. Two-thirds of all deposits are controlled by the 50+, so fighting the exploitation of older adults saves money, increases brand distinction, strengthens customer trust and improves employee morale.

LEARN MORE

01PREVENTS LOSS
AND SAVES MONEY

0

Every year, financial organizations lose more than $1 billion dollars in deposits due to the exploitation of older Americans.¹

0

The average victim of
exploitation loses $120,000.²

BankSafe-trained employees have saved consumers more than

$

1,000

from exploitation since 2019.

02CREATES STRONGER CUSTOMER RELATIONSHIPS AND TRUST

41%

of consumers better trusted their financial institution based on how it handled an exploitation situation.¹

0

/

5

4 out of 5 older consumers prefer establishing accounts at a financial institution with at least one exploitation-prevention service.¹

0^%

of the 50+ want bank employees trained in fraud protection.¹

03 IMPROVES EMPLOYEE MORALE AND PERFORMANCE

Research shows that when employees have a sense of purpose in the workplace, better performance and personal satisfaction result. Fighting exploitation has proven to be a source of that kind of purpose.¹

0

X

BankSafe-trained employees have four times greater confidence in recognizing, preventing, and reporting cases of financial exploitation.²

0

X

BankSafe-trained employees saved 16x more money from exploitation.²

04 INCREASES BRAND DISTINCTION AND REDUCES REPUTATIONAL RISK

Grow referrals by adopting age-friendly services and strategies to fight exploitation¹

Through their efforts to guard against financial exploitation, some financial organizations studied gained new customer referrals and received publicity equivalent to millions of dollars in advertising.¹

01

PREVENTS LOSS
AND SAVES MONEY

02

CREATES STRONGER CUSTOMER
RELATIONSHIPS AND TRUST

03

IMPROVES EMPLOYEE MORALE
AND PERFORMANCE

04

INCREASES BRAND DISTINCTION
AND REDUCES REPUTATIONAL RISK

0

Every year, financial organizations lose more than $1 billion dollars in deposits due to the exploitation of older Americans.¹

0

The average victim of exploitation loses $120,000.²

BankSafe-trained employees have saved consumers more than

$

1,000

from exploitation since 2019.

41%

of consumers better trusted their financial institution based on how it handled an exploitation situation.¹

0

/

5

4 out of 5 older consumers prefer establishing accounts at a financial institution with at least one exploitation-prevention service.¹

0^%

of the 50+ want bank employees trained in fraud protection.¹

Research shows that when employees have a sense of purpose in the workplace, better performance and personal satisfaction result. Fighting exploitation has proven to be a source of that kind of purpose.¹

0

X

BankSafe-trained employees have four times greater confidence in recognizing, preventing, and reporting cases of financial exploitation.²

0

X

BankSafe-trained employees saved 16x more money from exploitation.²

Grow referrals by adopting age-friendly services and strategies to fight exploitation¹

Through their efforts to guard against financial exploitation, some financial organizations studied gained new customer referrals and received publicity equivalent to millions of dollars in advertising.¹

Real stories. Real money saved.

See how we've helped these financial organizations better protect their consumers.

BankSafe Training in Action: One Massachusetts bank's inspirational story
Hear from the teller who raised the red flag and saved one customer nearly $30,000.

“Protecting senior investors from financial exploitation is a top, long-term priority for SIFMA. We are pleased to be working with AARP to offer BankSafe to our broker-dealer members as they work to help protect their aging client base."

Kenneth E. Bentsen, Jr.,
SIFMA President & CEO

BankSafe Training in Action: Superhero moment for Pennsylvania bank
Hear from the staff members who jumped in and protected their customer.

“Our frontline staff are more confident knowing how to handle and approach suspected exploitation situations involving seniors because of their BankSafe training. We all have to be vigilant in protecting our seniors and their finances. At Suncoast Credit Union, we welcome any programs that can assist us in these efforts, and the AARP BankSafe training has been incredibly helpful!"

Donna Moses, Member Victim Advocate
Suncoast Credit Union

Ready to earn the BankSafe Trained Seal?

Banks, credit unions and investment firms in good standing can apply for the seal if they confirm that at least
80% of their frontline staff completed the BankSafe training and they have a policy to report financial exploitation.

JOIN THE FIGHT

RESOURCES

1. Join the Fight: Why Financial Institutions Should Fight Exploitation (PDF)

2. The Thief Who Knows You: The Cost of Elder Exploitation Examined (ARTICLE)

3. Research Report Summary: The Impact of Training Financial Professionals to Prevent Financial Exploitation (PDF)

Be proactive.Be BankSafe.

The AARP BANKSAFE ™ INITIATIVE is a free online intervention platform developed in collaboration with more than 2,000 industry professionals to help financial organizations spot—and, more importantly, stop—suspected financial exploitation.

Be proactive.
Be BankSafe.