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![Isabella Rossellini, Maye Musk, Helen Mirren Isabella Rossellini, Maye Musk, Helen Mirren](https://cdn.aarp.net/content/dam/aarpe/en/home/entertainment/style-trends/info-2018/face-skin-care/_jcr_content/root/container_main/container_body_main/container_body1/container_body_cf/container_image/articlecontentfragment/cfimage.coreimg.50.932.jpeg/content/dam/aarp/entertainment/beauty-and-style/2018/04/1140-skincare-basics-rossellini-musk-mirren-promo.jpg)
Good news on the beauty front: The age bar is rising. The hottest faces around are authentic-looking grownups such as Isabella Rossellini, 65, for Lancôme, Maye Musk, 70, for Cover Girl and Helen Mirren, 72, for L'Oreal Paris Age Perfect, and the term antiaging has become nearly obsolete. Companies now are labeling products with goal words like glow, hydrate, repair and brightening, and they’re simplifying routines to make achieving healthy mature skin easier.
Do your own face a favor and treat it to these:
![member card Image Alt Attribute](https://cdn.aarp.net/content/dam/experience-fragments/uxdia-folder-structure/en/features/membership/inline-membership-promo/default/master5/_jcr_content/root/responsivegrid/container_copy/container/articleimage.coreimg.75.1140.png/content/dam/uxdia/membership-card-d-and-t.png)
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!["hydrating" cleansers "hydrating" cleansers](https://cdn.aarp.net/content/dam/aarpe/en/home/entertainment/style-trends/info-2018/face-skin-care/_jcr_content/root/container_main/container_body_main/container_body1/container_body_cf/body_one_cf_one/par2/articlecontentfragme/cfimage.coreimg.50.932.jpeg/content/dam/aarp/entertainment/beauty-and-style/2018/04/1140-skincare-basics-hydrating-cleanser.jpg)
Feel-good "hydrating" cleanser
Who needs "squeaky-clean" skin at 50? No oil-stripping soaps and gels for us. Drugstores are matching luxury brands with soothing cleansers packed with hyaluronic acid. This rock star ingredient, now in affordable options such as CeraVe Hydrating Facial Cleanser for Normal to Dry Skin ($14.99 ulta.com) and Neutrogena Hydro Boost Hydrating Cleansing Gel ($8.99 ulta.com), pulls water to your skin and locks it in, so facial lines get plumped from the first splash.
![gentle exfoliating fruit acid mask. gentle exfoliating fruit acid mask.](https://cdn.aarp.net/content/dam/aarpe/en/home/entertainment/style-trends/info-2018/face-skin-care/_jcr_content/root/container_main/container_body_main/container_body1/container_body_cf/body_one_cf_one/par4/articlecontentfragme/cfimage.coreimg.50.932.jpeg/content/dam/aarp/entertainment/beauty-and-style/2018/04/1140-skincare-basics-acid-mask.jpg)
Gentle exfoliating fruit enzyme mask
Slower skin cell turnover is normal post 50, but don't let dead cells dull your face with clogged pores and an invisible dry flaky "crust" that creams can't penetrate. Instead of using gritty, harsh scrubs, try a fruit enzyme mask with papaya or pineapple, such as Mario Badescu Enzyme Revitalizing Mask ($20, ulta.com) or Alba Botanica Hawaiian Facial Mask ($8, walmart.com). Or try an alpha hydroxy acid (also a fruit acid) mask such as L'Oreal Paris Age Perfect Rosy Tone Mask ($20, target.com). Used once a week, they dissolve away dead cells with no scrubbing, so no irritation.
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