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Football Is Back, but You Won’t Recognize the Kickoff

NFL enacts rule to boost excitement and player safety


spinner image Minnesota Vikings and Las Vegas Raiders players line up for a kickoff in a preseason game at US Bank Stadium in Minneapolis Minnesota
Minnesota Vikings and Las Vegas Raiders players line up for the kickoff in the second half of the preseason game at U.S. Bank Stadium on August 10, 2024 in Minneapolis, Minnesota.
Getty Images

The start of the 105th NFL season will look rather strange Thursday night when the defending Super Bowl champion Kansas City Chiefs host the Baltimore Ravens. And that weirdness will be evident right from the opening kickoff.

National Football League clubs adopted a complicated new “dynamic kickoff” rule in an effort to bring excitement back to the play, while simultaneously curtailing what the league has conceded is an “unacceptable” rate of injuries.

Though football is by nature a violent sport, kickoff returns have tended to have more ferocious collisions than most plays.

Last season saw an abundance of touchbacks, which for those unfamiliar with the sport refers to the non-returned kicks into the end zone, after which the offense would start from scrimmage with a fresh set of downs at the 25-yard line.

The return rate, in fact, was the lowest in NFL history.

The idea now is to encourage more returns, but also have the kickoff, as the league states on its website, “resemble a typical scrimmage play by aligning players on both teams closer together and restricting movement to reduce space and speed.”

Change is the name of the game

All the major North American pro sports leagues tweak the rules from time to time. Sometimes it is to bolster competition or speed things up. Sometimes it’s in the name of improving player safety. And sometimes, as when a league expands the number of teams that qualify for the playoffs, it’s to increase fan interest, which ultimately raises TV revenue and team owner profits.

But some rule changes are more consequential — and controversial — than others.

Whether your football fandom dates back to Hall of Fame Cleveland Browns kicker Lou “The Toe” Groza or is more recent, you may need a crash course to digest the new kickoff rules.

Huddle up.

Understanding the new rules

• On opening kickoffs, kickoffs following halftime, and kickoffs after touchdowns and field goals, the placekicker will kick off from his team’s 35-yard line, same as under the previous rules.

Kickoffs after safeties will take place from the 20-yard line, also the same as before.

• But now all the other players on the kicking team must line up with one foot on the receiving team’s 40-yard line.

• At least nine of the 11 players on the receiving team must line up in a so-called setup zone between the 30- and 35-yard lines. Seven or more of those players must have a foot on the 35-yard line, with certain other restrictions on where they must line up. Players not on this restraining line must position themselves in the setup zone outside the hash marks, the shorter lines familiar to fans that run in one-yard intervals down the entire field.

• Players in the setup zone must remain stationary until the ball either touches a player in the landing zone, hits the ground or hits the end zone. Thus no running starts.

• Up to two other receiving team players have the freedom to move in the landing zone prior to or during the kick.

• Meantime, the kicker cannot cross midfield until the ball either touches a player or the ground, lands in the end zone or lands in a newly defined landing zone, the area between the goal line and the receiving team’s 20-yard line.

• Kicks short of the landing zone are treated the same as a kick that lands out of bounds. That is, the kicking team will be penalized, with the ball spotted at the receiving team’s 40-yard line, giving that team excellent starting field position.

• Kicks that hit the landing zone must be returned. If the kick bounces in the landing zone and rolls into the end zone it has to be either returned or downed by the receiving team. If downed, it will be placed at the 20-yard line.

• The one major exception is on onside kicks that give the team that’s trailing a last-ditch opportunity to retain the ball and possibly catch up. Such kicks are now restricted to the fourth quarter. The kicking team must notify the officials of their intent to try an onside kick, taking any surprise element out of the play.

• As before, a successful kick must travel at least 10 yards and be touched and recovered by the kicking team only after the ball gets that far (unless the receiving team inadvertently touches it prior to the 10 yards). Onside kicks were already considered long shots, perhaps now even more so.

It’s likely to take gridiron traditionalists a while to embrace the dynamic kickoff rule, if they ever do. The NFL enacted the rule changes for the 2024 campaign, making this in effect a one-year experiment. Further modifications could come next season and beyond. But respected New York Post sports columnist Mike Vaccaro may have summed up the changes best:

“Look, every time a sport tries something new, there is generally immediate outrage followed by adapting followed, ultimately, by acceptance.” 

A timeline of major changes in other sports

Major League Baseball

1973 — Designated hitter: The DH is adopted by the American League. The rule means a pitcher no longer has to hit. Instead, a (typically) superior hitter is inserted into the lineup while the hurler is in the game only to pitch.

Ron Blomberg of the New York Yankees was the first DH in league history.

Baseball purists scoffed. According to the Society for American Baseball Research (SABR), Boston Red Sox Hall of Fame slugger Carl Yastrzemski compared the DH back then to “legalized manslaughter.” Yaz said the “only thing preventing pitchers from throwing at hitters now is that they must come to bat themselves.”

The National League resisted the DH for years, except during some interleague play or postseason playoff series. That changed in 2022, when the National League also adopted the DH full-time.

2020 — Ghost runner: In another contentious decision traditionalists loathed, the league enacts a ghost runner rule during the pandemic that has since become permanent.

Beginning in the 10th inning of a tied game and at the start of each subsequent extra half inning, a runner is automatically placed on second base. This designated runner is to be the last player to have made an out in the previous inning. The premise: reduce the likelihood of extra-long extra inning games.

2023 — Pitch clock: To speed up the pace of play, MLB institutes a pitch clock that requires a pitcher to throw a pitch within 15 seconds when no runners are on base or 20 seconds (later reduced to 18 seconds) when there are base runners.

Pitch clock violations add a ball to the batter’s count.

But batters also must be ready to hit. If they’re not in the batter’s box within eight seconds, they’re charged with an automatic strike.

National Basketball Association

1954 — 24-second clock: Hall of Fame Syracuse Nationals owner Danny Biasone invents the 24-second shot clock, which requires teams to shoot at the basket — and at least hit the rim — within that time frame or else relinquish the ball to the other team. This prevents a team from stalling by hogging the ball.

For those wondering, the Nationals relocated to Philadelphia in 1963 and became the 76ers.

1979 — Three-point shot: An offshoot of a rule used in the old American Basketball Association — and tried by earlier defunct professional leagues — comes to the NBA a few seasons after the 1976 ABA-NBA merger.

Successful shots from “downtown” or “behind the arc” are awarded three points instead of the customary two points on closer-in field goals. The current three-point line in the NBA is 23 feet, 9 inches from the basket except in the corners, where it is 22 feet away.

Bits of trivia: Chris Ford of the Boston Celtics became the first NBA player to drain a three-pointer. Current Golden State Warriors sharpshooter Stephen Curry has made the most three-pointers in league history.

National Hockey League

1917 — Goalie flops: Hard as it is to fathom now, early last century goaltenders were penalized for falling to the ice to make a save. That changed in 1917-18, which was also the maiden season for what we now know as the NHL.

2005 — Shootouts after overtime: The NHL eliminates tie games in the regular season, which used to result in one point for each team in the standings rather than the two points issued to a winning team.

Instead, games are decided either by a five-minute sudden-death overtime period or, in the absence of an overtime goal, a three-round shootout, the equivalent of three penalty shots for each team, that's extended until a tie is broken.

There’s no shootout during the Stanley Cup playoffs. Winners are determined in sudden death overtime no matter how many overtime periods are required before someone finally shoots and scores.

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