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Tricks criminals use • How scams work • Red flags • Protect yourself • Report scams
Who wouldn’t want to win thousands or even millions of dollars, or the chance to go on a luxury vacation? There are many legitimate sweepstakes and contests out there, and the idea of winning some fabulous prize can be mighty alluring. Con artists get that, and they exploit your eagerness to score that big check or dream trip.
These scams are similar to the romance scams “where you’re generating this ideal self, a future version of you,” says Marti DeLiema, a professor and associate director of education for the Center for Healthy Aging and Innovation at the University of Minnesota who studies scams. The criminals use phantom riches, which is an effective persuasion tactic, she says. “It gets you to imagine and fantasize about financial gain [which] feels really good. It’s those hits of dopamine.”
Victims collectively lost $338 million in 2023 to these kinds of scams, according to the Federal Trade Commission (FTC). The agency received more than 157,520 reports of fraud involving prizes, sweepstakes and lotteries, the third most common fraud reported to the FTC.
How lottery scams work
The initial contact in a sweepstakes scam may be a call, email, social media notification or even snail mail offering congratulations for winning a big contest. But there’s a catch: You’ll be asked to pay a fee, taxes or customs duties to claim your prize.
Asking for fees and taxes. One criminal stole $50 million from victims by asking for ‘"fees. " Ryan Young, of Upper Saddle River, New Jersey, was convicted in January 2024 of asking for fees of up to $50. (While out on bail during the trial, Young came up with a new scam, stealing $1.6 million by telling victims they had won a court settlement and had to send money to collect.)
Many victims lose more than $50. AARP’s podcast series The Perfect Scam tells of a family man who spent his life savings attempting to collect on a prize. The criminals even manipulated him into becoming their money mule to steal from others.
Pretending to deliver winnings. At least one victim was allegedly sent a suitcase which he was told contained his $5.5 million in winnings. The lock combination was promised as soon as the victim paid taxes and fees. If the victim tried to open the suitcase without the code, the criminals said the money inside would be destroyed.
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