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Key takeaways
- Amazon is among the most frequently impersonated brands, with scams delivered by text, email, phone and fake websites.
- Many schemes rely on urgency or confusion, such as unexpected refunds, renewals, purchases or delivery problems.
- Amazon says customers should verify messages in their account and know it never asks for gift cards, remote access or phone payments.
Scams are epidemic these days as criminals use every conceivable avenue to separate consumers from their cash. It makes sense that they frequently pretend to be big companies or institutions affiliated with millions of people (potential victims, in their minds): the Internal Revenue Service, the Social Security Administration, big banks such as Wells Fargo and Chase — or massive retailers such as Amazon.
Amazon, which brought in nearly $717 billion in net sales last year, is “the low-hanging fruit” for scammers, because it’s one of those “entities that binds us all,” says Mark Fetterhoff, a senior adviser at AARP Fraud Watch Network.
The massive company is among the most frequently impersonated businesses, along with Best Buy and its Geek Squad service, according to FTC data.
Criminals replicate how Amazon and other businesses communicate with their customers “in ways that are incredibly convincing,” says Abigail Bishop, Amazon’s head of external relations for scam prevention. “It’s an ever-evolving problem.”
(Read how AARP has teamed up with Amazon to help other companies protect their customers from scams.)
The latest Amazon impersonation scams
1. A twist on the recall scam. Scammers are texting customers, claiming their recent order was recalled. According to Scamicide, these texts look legitimate and sometimes appear from an Amazon number. The scammers provide a link to a fake Amazon site, hoping to steal your account information. “Using AI, it is simple for a scammer to create a very legitimate-looking counterfeit Amazon website,” says Steven Weisman, a fraud expert and author of the Scamicide website.
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2. A twist on the membership renewal scam. Amazon says more customers are reporting receiving fake emails claiming their Amazon Prime subscription will automatically renew, but the price quoted is unusually high (Amazon calls it “an unexpected price”). The email may include a “cancel subscription” button that leads to a fake Amazon login page. (Always confirm your Amazon account information directly through the app or by typing Amazon.com into your browser, the company advises.)
3. Brushing package scam. If you receive an unordered Amazon package, don’t open it; it might be a brushing scam. With this scam, you’re the one being impersonated. The packages are often filled with cheap products, such as inexpensive jewelry, hand warmers and face masks. According to the Better Business Bureau, scammers do this so they can write a glowing review for themselves under your name, which shows you’re a verified buyer and boosts their sales.
Other common Amazon impersonation scams
Sometimes the criminals will use a mix of the scams described below.
The fake order or delivery. You’ll receive a message that there’s a problem with your shipment and you need to pay a fee to straighten it out. The message may include a link that — like so many delivery scams involving UPS or the U.S. Postal Service — if clicked, might download malware to your computer or prompt you to provide personal information. Or you may be contacted by phone, and the criminal will request your password, payment information or other sensitive data. They may suggest that there’s a technical problem and ask to take control of your computer to fix it (see “Tech support scam” below).
Suspicious purchase. The criminals call to confirm your purchase of what’s usually a big-ticket item. “And you’re like, ‘I’m sorry. What?’ ” Bishop says. “You’re caught off guard, which they use to their advantage, creating that false urgency. ‘We really need to resolve this issue.’ ”
They may ask for your login info. It’s not a new scam, Bishop notes, but “continues to be prevalent, because, unfortunately, it’s effective.”
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