Not long after Raquel Welch teamed up with Hair U Wear to create the Raquel Welch Signature Collection of wigs, the iconic actress realized she could help women struggling with the effects of chemotherapy. Since 2000, Welch and Hair U Wear have donated more than $1 million worth of wigs annually to the American Cancer Society, which distributes them through regional cancer centers—and which honored Welch in 2009 for her generosity. “To chemo patients, losing hair starts to represent losing,” says Welch, 69. “It doesn’t have to be that way.”