Older Voters Will Decide the 2024 Elections

A stronger economy, Social Security are top issues

How the economy affects people personally matters most, AARP found after hearing from women 50 and older for a survey. Of women who work, 54 percent said they are not confident they will have enough money to retire when they would like. Forty-one ­percent of the retired women said they weren’t doing as well financially as they expected.

“You can always count on older voters to be concerned about the economy, and in their world, it’s Social Security and Medicare,” says Nancy LeaMond, AARP chief advocacy and engagement officer. “And those are reliably the most important issues to older voters, no matter what election year it is.”

Other surveys and polls confirm that. A Pew Research Center poll early this year found that strengthening the economy was the top issue for 4 out of 5 people 50 to 64 years old.

Making Social Security fiscally sound was important to 77 percent of voters 65-plus, ranking third in a tie with immigration after terrorism and the economy. For those ages 50 to 64, 73 percent list Social Security, after the economy and defending against terrorism.

A 54-year-old Arizona independent voter in an AARP focus group said medical deductibles and copays, along with high prices for goods, take a toll. “It’s just ridiculous. You go to the store, everything is expensive,” says Girlie C.

High prescription drug prices were also a concern for many. Britt says his wife has a migraine-inducing rare illness that racks up high prescription bills of $1,100 monthly for one drug alone. “There has to be some way they can ­lower these drug prices. They’re just ­exorbitant,” he says.

The polarized nature of politics has an impact on what voters see as important, says Beth Rickenbach, associate professor of psychology at Saint Anselm College in New Hampshire. Immigration is one ­example: Nearly twice as many Republican voters as Democrats said it was important. Crime also is a much hotter issue for ­Republicans than for Democrats. And Democrats were more concerned than Republicans about climate change and environmental issues.

In one focus group, a Republican woman said she was so frustrated with politicians’ dysfunction and polarization that she’d like to “give Congress a good talking-to.” She would tell lawmakers to set aside their pet projects and reelection concerns and focus on ethics and working together.

Caregiving was on the minds of voters. About 87 percent of women support paid family leave benefits for caregivers, the AARP poll found. Women in the focus groups said they felt their caregiving work was undervalued. A 55-year-old caregiver named Kelley M. of ­Nevada asked, “For somebody like myself that had to give up their job so they could take care of their parent and not get paid for it: What are you gonna do about us?”

LeaMond says consciousness about the ­topic is growing: “They look to public officials to show they understand their day-to-day challenges and that they are addressing them.”

Then there is the matter of age. President Joe Biden will be 82 in November, and former President Donald Trump turned 78 this month. How will older voters respond to candidates who are, in many cases, older than them? ­Oppenheimer says there is no data to suggest when older voters find a candidate too old to serve. As for the media focus on age: “Do they find that a grain of truth or offensive?”

One thing experts agree on is that the older vote will be decisive. Nearly two-thirds of the electorate was 50 or older in the 2022 midterm elections, according to a July 2023 Pew Research Center report. Post-election data showed 53 percent of the electorate was 50-plus in the last presidential election.

“Nobody has to cajole them into going to the polls, and yet you don’t see campaigns talking that much about focusing on older voters,” LeaMond says. AARP is working throughout the election cycle to educate voters — and candidates. “We want to make sure those running for office understand the range of concerns of older voters,” she says. “We don’t want them taken for granted.”

After all, in an election that could be very close, she says, “they could very well decide who takes office.”