91% of North Carolina Voters 50+ Are Committed to Voting in November

North Carolina voters 50 and older are the most committed age group for voting in the 2024 election and appear to be on track to be deciders in the upcoming federal and state elections, according to new AARP research.

With the key races in North Carolina showing close numbers, candidates have an opportunity to win the support of these voters over the coming months by addressing their top issues.

While immigration and economy are top issues for voters in North Carolina, a significant majority of voters 50-plus say Social Security, Medicare, policies that help people remain in their homes as they age, and prescription drug prices, are all extremely or very important issues they will consider when deciding how to vote.

Moreover, North Carolina voters 50-plus say they would be more likely to vote for candidates who commit to protecting Social Security and supporting family caregivers.

Methodology

AARP commissioned the bipartisan polling team of Fabrizio Ward (R) & Impact Research (D) to conduct a survey of voters in North Carolina. The firms interviewed 1,324 likely voters, which includes a statewide representative sample of 600 likely voters, an oversample of 476 likely voters age 50 and older, and an additional oversample of 252 Black likely voters age 50 and older. The survey was conducted between September 11 and 17, 2024 via live interviewer on landline (27%) and cellphone (33%), as well as SMS-to-web (41%). The sample was randomly drawn from the North Carolina voter list.

For more information, please contact Kate Bridges at kbridges@aarp.org. For media inquiries, please contact External Relations at media@aarp.org.