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Las Vegas Is Not Just Slot Machines and Roulette Wheels

FEATURE STORY

Viva Las Vegas!

This gambling mecca now dazzles with great entertainment, shopping and dining destinations

Aerial photo of Las Vegas during the day

Aerial view of Las Vegas

LAS VEGAS HAS an uncanny ability to reinvent itself. As casino gambling has spread across the country, Vegas has diversified, transforming into an entertainment capital flush with sparkle and spectacle beyond the chiming slots.

“This adaptation developed out of necessity,” says University of Nevada, Las Vegas gaming historian David G. Schwartz. “Fifty years ago, one could argue that legal casino gambling defined Las Vegas, but the city hasn’t had a monopoly on that for decades. And Las Vegas isn’t blessed with many natural attractions, so it has had to offer a range of amenities that appeal to a range of travelers.”

Within that range are Americans over 50, who cited this vibrant city as one of their top U.S. vacation destinations in AARP’s recent Travel Trends survey. If it’s been a while since you visited Sin City, you may be surprised—and delighted—by today’s attractions.


Skip the Buffet—Go for First-Class Dining

Photo of Hell's Kitchen dining room and kitchen

Hell’s Kitchen

LAS VEGAS OWES its thriving food scene to one key figure: Wolfgang Puck. This celebrity chef rolled the dice in 1992 to open an outpost of his swanky Beverly Hills hot spot, Spago, in Las Vegas. A dining revolution bloomed as others followed suit.  

Chef and TV personality Gordon Ramsay has a half-­dozen eateries on the Strip, including Hell’s Kitchen. “Who doesn’t want to be part of something so wild and exciting?” Ramsay says. “Las Vegas is a place solely built for enjoying the best things in life. Vegas has become such a foodie destination.”

Photo of food on table at Orla at Mandalay Bay

Orla at Mandalay Bay

James Beard Award–winning chef Michael Mina, who has two new Vegas restaurants this year, says that competition on the Strip has resulted in a wealth of options. Among Mina’s recent openings is Orla at Mandalay Bay, which pays homage to his Egyptian and Mediterranean heritage—evidence that today’s visitors welcome taste adventures beyond shrimp cocktail. “Orla holds a special place in my heart,” Mina says. “It allows me to reconnect with my roots.”


A Diverse Retail Scene Rivals Fashion Capitals

Photo of interior of Wynn Plaza Shops

Wynn Plaza Shops

THERE IS NOTHING Las Vegas retailers love more than winners; jackpots often lead to epic shopping sprees.

And Las Vegas has become an exceptional shopping destination. “Our variety of stores is bigger than many cities’ because Las Vegas is such a melting pot,” says fashion stylist Christie Moeller. “Even when I go to New York for a shoot, I prefer to shop in Vegas and then ship the items because of the variety here.”

The Forum Shops at Caesars Palace has dozens of specialty stores. The Shops at Crystals is a high-end haven, while the Wynn Plaza Shops are worth a visit even if you’re just window-shopping.


Don’t Miss the Superstars

Photo of Cirque du Soleil performers

Cirque du Soleil

LAS VEGAS HAS always been about big-name entertainment. Literally. Performers’ monikers are emblazoned in gigantic letters on marquees. But it was Cirque du Soleil and Celine Dion who propelled the entertainment scene forward.

Photo of Celine Dion performing at Caesars Palace

Dion at Caesars Palace

Dion planted herself in Vegas while in the prime of her career. Caesars Palace even built her a custom 4,000-plus-seat venue. “The reason the residency business works so well in Las Vegas is because of the number of times the city turns over on a weekly basis,” says Bobby Reynolds, senior vice president of promoter AEG Presents Las Vegas.

Now artists of all ages and genres enjoy successful Vegas residencies, including U2, who last year opened Sphere—a one-of-a-kind concert venue in a giant orb covered inside and out with LED light screens.


Experience Sensory Overload

Photo of family at Meow Wolf

Meow Wolf

IN ADDITION TO concerts by the world’s biggest bands, Sphere offers guests other experiences, such as director Darren Aronofsky’s Postcard From Earth, an immersive film that takes audiences on a voyage spanning all seven continents.

That’s not the only immersive experience in town. Meow Wolf’s Omega Mart looks like a supermarket at first glance, but surprises exist around every aisle. Pop through a fridge door to enter passageways, and follow clues to solve a mystery. Or visit Illuminarium, with corridors covered in moving images. Depending on the show, you’ll come face-to-face with animals or walk on the moon.

Others include Flyover, an experience creating the sensation of flying over spectacular landscapes, and Arte Museum, where you’ll encounter gardens and crashing waves.


Take In a Game

Photo of car at Formula 1 Grand Prix racetrack

Formula 1 Grand Prix

FOR DECADES, major sports leagues shunned the city because of concerns over sports betting. In 2003, the NFL rejected a Super Bowl ad from the Las Vegas Convention and Visitors Authority (LVCVA) to avoid linking itself to gambling. All that has changed. As legal sports betting has spread across the nation in recent years—to the point that leagues have partnerships with gambling websites—Vegas no longer holds some poisonous distinction. And pro teams have flocked here.

Photo of Las Vegas Aces player

Now you can attend home games of the Vegas Golden Knights (hockey), Las Vegas Aces (women’s basketball), Las Vegas Raiders (football) and, anticipated in 2028, the A’s (baseball). The NFL even staged the Super Bowl, America’s ultimate sporting event, here for the first time earlier this year, and a Formula 1 auto race late last year. “The last few months have been a whirlwind for the city,” says Kate Wik, chief marketing officer for the LVCVA.


Go Museum Hopping—Really!

Photo of sign at the Neon Museum

Neon Museum

VEGAS MAY NOT be considered a center of culture and learning. But visitors can escape the bells and beeps of the casino floor for a quiet afternoon exploring history, especially niche interests.

Some examples: The Atomic Museum, which got a boost from the Oscar-winning film Oppenheimer, tells the story of America’s nuclear weapons testing program at the Nevada Test Site. The Mob Museum, which fittingly has a speakeasy, recounts the history of organized crime in the U.S. The Burlesque Hall of Fame is a feathers-and-sequins tribute to the city’s showgirls, while the Punk Rock Museum is a hard-core look at the punk scene where you can settle in and drink a rum and Coke served in a Pringles can, chips on the side.

Photo of exhibit at the Mob Museum

Mob Museum

Perhaps most Vegas of all is the Neon Museum, where the signs of yesteryear—including those of the shuttered Riviera, Stardust and Moulin Rouge casinos—still glow. “Las Vegas isn’t a sentimental town, so buildings that are seen as ‘economically obsolete’ are removed rather than preserved,” gaming historian Schwartz says. “At this point, blowing things up is the history.”

Ryan Slattery is a Las Vegas–based journalist. He has written for Travel + Leisure, The Washington Post, The Boston Globe, Time Out and Eater Las Vegas.

Neon Memories

Sin City highlights through the years

Photo of Hotel Nevada

1906
Historic Hotel
It was first called the Hotel Nevada and later renamed the Golden Gate Hotel & Casino.

Photo of couple with marriage license

1931
New Marriage and Divorce Laws

The Nevada Legislature made it easier to get hitched, or unhitched, quickly. Vegas’ county, Clark, issues nearly 80,000 marriage licenses a year.

Photo of El Rancho Vegas

1940s
The Strip
With gambling legalized, the El Rancho Vegas casino opened in 1941; others followed.

Photo of 1960's Ocean's 11

1950S–60s
The Rat Pack
Frank Sinatra led this group. Their Vegas heist comedy Ocean’s 11 came out in 1960.

Photo of Welcome to Fabulous Las Vegas sign

1959
“Welcome to Fabulous Las Vegas” sign
The landmark has since been added to the National Register of Historic Places.

Photo of Siegfried and Roy

1967
Siegfried and Roy
The duo dazzled crowds with illusions and exotic animals, and would go on to generate more than $1 billion in ticket sales.

Photo of Elvis

1969
Elvis
The King began a seven-year residency at the Las Vegas International Hotel.

Photo of ride at the Stratosphere tower

1996
High Roller
Until it closed in 2005, riders at the Stratosphere tower could experience thrills at more than 900 feet.

Photo of the Fountains of Bellagio

1998
Fountains of Bellagio
The iconic dancing waters shoot as high as 460 feet.

Movie still from 2001's Ocean's 11

2001
Ocean’s Eleven
George Clooney took on Sinatra’s role and led an all-star cast to pull off a new on-screen casino heist. Two sequels with Clooney and company followed.

Photo of Floyd Mayweather Jr. and Manny Pacquiao boxing

2015
Floyd Mayweather Jr. vs. Manny Pacquiao
Prizefights have long been a staple of the city. This boxing match generated a record $72 million in ticket sales.

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