AARP Hearing Center
You can hide in plain sight behind fabulous frames, get an eye job or even prop up your peepers with Botox, but you can't escape genetics, gravity and the loss of collagen and elastin forever. Why not make like a celebrity and embrace eye makeup as your new BFF? Learn to fake away bags, sags, puffs and circles in 10 steps and 10 minutes. And remember: Practice makes perfect.
1. Prep. Do you love the invisible boost of Spanx, a deluxe memory-foam mattress pad and gel inserts for your pumps? A targeted cream, gel or mask for your eyes works the same way. Choose one infused with ingredients such as hyaluronic acid to plump up lines, botanical extracts to soothe, vitamin C or retinol to brighten and firm, or caffeine to reduce puffiness. It's why savvy stars arrive on set wearing Peter Thomas Roth Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches or Rodial Dragon's Blood Eye Masks under their big dark sunglasses.
2. Prime above. Whether you use an actual eye primer or swap in a cream shadow as a stand-in, makeup will glide on with zero creasing, patchiness or fade-out later. Red or discolored lids (dark lids are as common as under-eye circles after 50) benefit from the coverage and correction of a tinted primer or cream shadow in a peach, warm beige, honey or amber shade, such as Revlon ColorStay Creme Eye Shadow or Laura Mercier Caviar Stick Eye Shadow, to keep makeup application true to shade. It can even take the place of powder shadow.
3. Brighten below. Face it. Our eyes reveal stress, sadness and lack of sleep. Who wants to hear, "You look tired!"? Apply a creamy, warm, peachy-based concealer one shade lighter than your skin tone in a wide half-moon, from the inner to outer corner, directly below the lower lids, in order to cancel out dark circles and to wake up your eyes and face fast. If it looks too white, go a shade darker; if it feels too yellow or doesn't brighten enough, go a shade lighter. Tap edges with your fingertips for a seamless look.