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It’s hard to imagine two worlds farther apart than the battlefields of Afghanistan and the entertainment decks of a luxury cruise ship.
But Mark Mitchell, who spent 28 years in the U.S. Army as an infantry and Special Forces officer, has lived in both.
Mitchell, who retired as a colonel, served combat tours in the Gulf War, Afghanistan War and Iraq War. After 9/11, he became the first American to be awarded the Distinguished Service Cross, the nation’s second-highest decoration for valor, since the Vietnam War.
Following senior roles at the Pentagon and White House, Mitchell and his wife Mary Ann, who have two grown-up daughters, decided to do something completely different. Three years ago, they purchased an Expedia Cruises franchise.
“Although we love to travel, in 30 years of marriage we’d never been on a cruise,” Mitchell said. “So we had a lot to learn — not only about the cruise and travel industry, but also about running a small business.”
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AARP Experience Counts asked Mitchell, 58, to share his intel on what to look for when it comes to booking the ultimate cruise.
AEC: What are the common mistakes you see people make when booking cruises?
Mitchell: I have customers walk in and ask, “What’s the best cruise?” to which I typically reply, “What’s the best car?” The answer to the either question is going to vary based on what’s most important to the buyer, and maximizing value for their investment. But focusing only on price is likely to leave you disappointed — potentially very disappointed. The itinerary, accommodations, dining, entertainment, amenities and likely clientele are also important considerations.
AEC: The cruise industry was in rough shape during COVID, and offering big discounts. Has that changed?
Mitchell: Demand for cruising is at an all-time high and ships are filling up quickly now. There are few, if any, last-minute deals anymore. You’re far better off planning and making reservations 18-24 months out. You’ll get the best prices and choices of rooms, particularly for families that want rooms close together. Just make sure that you get a rate with a refundable deposit. And I also highly recommend buying travel insurance.
AEC: What are some of the unexpected expenses to watch out for on a cruise?
Mitchell: There are many things that could quickly bust your budget if you didn’t anticipate them, especially alcoholic beverages, gratuities, onboard wifi and shore excursions. Make sure to consider those costs in your initial budget, and buy things like drink packages in advance.
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