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Judi Sheppard Missett started dancing when she was 2 years old. Still moving and grooving now at 79, the executive chair of Jazzercise found a way to use her passion for dance to kick-start and run a multimillion-dollar fitness industry.
That passion trickled down to Missett's daughter, Shanna Missett Nelson, who has taken over as the company's president and CEO.
Just a year older than the 54-year-old company, Missett Nelson says some of her earliest memories are of her mom in tights and a leotard rushing to class. Joining the business seemed like a natural fit, she said, adding that there was never any pressure from her mom.
Even Missett's granddaughter, Skyla Nelson, 21, is a part of the family business. She is an instructor in a studio in Carlsbad, California, where company headquarters are based.
Missett says that even though she has turned over operations to her daughter, she’s not retired yet. She regularly hops into the office to offer her opinion. But, she says, “If I were to go tomorrow, I know the company would be in fabulous hands.”
The three generations of women work together to keep the decades-old exercise program modern and popular.
Dance moves for the masses
Rooted in jazz dance – a form of dance that combines African and European styles – Jazzercise was born after Missett noticed students in her adult jazz class would often quit after a few lessons. What she discovered is that many of them wanted to look like professional dancers without actually learning some of the more complicated skills.
Missett created a class that was based in traditional jazz dance but was taught with a teacher at the front, cardio-fitness class style, with easy-to-follow steps. It worked.
“I turned people away from the mirror. I made things simpler and easy to follow. I gave people as much encouragement as I could. I tried to use really good music,” Missett explained.
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