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Dirty appliances, ugly rugs and untamed shrubs: Those are among the eyesores that real estate agents and professional organizers and stagers often see when sellers are getting ready to put their house on the market. That’s not what buyers want to see, says Darla DeMorrow of HeartWork Organizing.
“[Buyers] want a home that’s in great condition,” she says. “They want it light, bright, airy and spacious.” Most importantly? They want it to be move-in ready, says DeMorrow, who notes that buyers often lack the time or inclination to address problems such as outdated carpeting or leaky faucets.
Since today’s home search typically begins online, your property needs to shine in listing photos before prospective buyers ever step foot inside. According to the National Association of Realtors’ 2023 Profile of Home Buyers and Sellers, all buyers surveyed used the internet to search for a home. Searches typically lasted 10 weeks with a median of seven home visits — four of them online-only.
From decluttering to tackling deferred maintenance, here’s how to put your best home forward.
1. Fix ‘under-the-hood’ issues
Been putting off larger house repairs such as leaky windows and worn roofing? Before putting your house on the market, you may want to assess whether such issues might deter buyers. Brian K. Lewis, a New York-based real estate agent with Compass, sometimes recommends a pre-listing inspection, which should cost roughly the same amount as a standard, buyer-paid home inspection (the 2022 national average was around $340, according to HomeAdvisor). That gives you the chance to resolve issues upfront or account for them in your asking price — meaning you strengthen your negotiating position by avoiding surprise findings from a buyer’s inspection down the line.
Just make sure you play by the rules. Laws vary by region, but you’re generally required to disclose any known major flaws in the home (including those uncovered in a pre-listing inspection) to prospective buyers.
2. Spruce up your space
Cosmetic upgrades are another way to boost selling power, but as Lewis explains, there’s no one-size-fits-all approach. “Sometimes you need to renovate a kitchen. Sometimes all you really need to do is pop in some new appliances, or deep-clean the ones that are there.” Ultimately, he says, your house should look like its best self.
There are some general rules to follow no matter your space:
- Do a deep clean. Pay special attention to high-touch areas, such as doors, which get grubby from constant handling.
- Upgrade your lighting. Whiter, brighter light makes a home look cleaner and more spacious. Lewis advises choosing bulbs from the same color family to avoid clashing warm and cool tones in the same space.
- Nix dated details. Out-of-date design elements, such as wallpaper, are a “no-go,” DeMorrow says. A neutral paint color is the gold standard for interior walls.
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