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Slam! Wham! Kaboom!
A "Popular Annual Financial Report" for a community is a scaled down version of the formal, number-dense annual report that businesses, nonprofits and municipalities produce as a document and disclosure of its money matters. Since a PAFR is intended to be understood by non-accountants, staffers in Suwanee's government decided to create a report for 2016 that's both accessible and fun. Among the characters in the comic book are Suwanee's mayor and City Council members.
Number-Crunching With Character(s)
Located 35 miles northeast of Atlanta and established in 1817, Suwanee is home to about 20,000 people. After the city's historic downtown became little more than a passing glance along the freight rail line running through it, local leaders decided to start from scratch and create a new, planned, active, larger and more centrally located walkable downtown of shops, restaurants, public spaces, housing and more.
Enemies of the State
Within Suwanee's 11 square-miles are numerous parks, many financed by voter-approved, bond-funded open space initiatives. The most visible park — self-described by Suwanee as its "front yard"— is the 10-acre Town Center Park, which is a destination unto itself and a connection to the four-mile-long Suwanee Creek Greenway hiking-biking trail. The 2016 report celebrates the approval of a new, larger, downtown park.
Happy, Shiny City
The report's storyline was crafted around the wins and information that needed to be shared, such as the fact that Suwanee is home to Gwinnett County's first bike share program. Wayfinding signage (i.e. signage with arrows and instructions about which way to go and for what) are an important but often overlooked element of creating a sense of plate.
A City Sings Its Praises
For the financial figures, the comic book mini-me version of the city's finance director goes head-to-head against the villain Status Quo. He tries to frame Suwanee's money matters into a problem rather than a success that resulted in a AAA bond rating (the highest rating) from Standard & Poor's.
Public Places and Outdoor Spaces
Many suburban towns and cities don't have downtowns or destinations for getting out of the house and having fun. Having a place to go for both daily outings and big events is important for people of all ages.