Award-Winning Policy Now Video Series Highlights PPI Research

2024 marks the third season of the award-winning AARP Public Policy Institute’s (PPI) video series, AARP Policy Now. The online series first debuted in June 2021. It is created and produced by Kim Sedmak, PPI's Director of Outreach, along with AARP Studios and the PPI Digital Team: Mary Boyle, Meredith Courville, Anne Singer, and Lexi Moore.

The series launched showcasing a PPI report, Paying Family Caregivers to Provide Care During the Pandemic – and Beyond, debuting with an interview featuring former PPI Senior Vice President Susan Reinhard. Since then, Sedmak and team have produced more than 20 segments all narrated by broadcast journalist, Diane Roberts. Using a mix of graphics, expert interviews, and other footage, the series is designed to “lift policy off the page.” The videos are produced monthly and distributed via social media.

Since its inception, the series has been awarded numerous accolades, including a 2023 Silver Telly Award for Best Online Video Journalism Series. Other awards include two Academy of Interactive and Visual Arts Communicator Awards for a Campaign or Series for Online Video and An Award of Distinction for Campaigns & Series – News & Informational for Social.

Sedmak’s background in broadcast journalism makes producing this series a natural fit. The videos explain high-level research findings from PPI reports in clear, accessible ways while also promoting the policy team’s thought leadership. The videos together have received more than 180,000 views on AARP.org, over 740,000 views on Facebook, and more than 4.37 million views on X.

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