John Hagerty

John Hagerty, MBA, is a consumer insights director for AARP Research leading membership related research. John and his team develop insights to guide strategy in the areas of acquisition, engagement, retention, segmentation, product development, and member experience. 

Employed with AARP since 1995, John previously led member value analysis where he developed AARP’s first Lifetime Value Model and helped develop new product development processes. John also guided AARP’s relationship marketing efforts while managing AARP’s marketing database. While managing the database, John led segmentation and targeting efforts for Service Providers, the AARP Foundation, and various AARP local events/activities.

Prior to AARP, John was a product manager for the United States Postal Service and a quality control analyst within the banking industry.

John received his master’s from the University of Maryland’s Smith School of Business in the areas of finance and marketing. He received his bachelor’s in economics and business administration from Kalamazoo College. 

Recent Publications:

Integrated Insights Report https://aarpsharex.sharepoint.com/sites/infonet/PRI/Research/Pages/integrated-insights.aspx

Member Opinion Survey https://aarpsharex.sharepoint.com/sites/infonet/PRI/Research/tracking/memberopinionsurvey/Pages/2021-Member-Opinion-Survey.aspx

John can be reached at: jhagerty@aarp.org 
LinkedIn: https://www.linkedin.com/in/john-hagerty-17b499a/