AARP Hearing Center
Deals and discounts are aplenty during the holiday season — and they’re something consumers have come to expect. In a recent survey by Vericast, a marketing technology company, 38 percent of holiday shoppers said they are interested in deals that will make holiday shopping cheaper. Perhaps that’s no surprise, considering budgets are tight and credit card interest rates are at near-record highs.
But don’t worry. From coupons and price matching to timing certain purchases around sales events, here are 25 great ways to save on holiday shopping.
1. Make a list
Take a page from Santa Claus and make a list. Determine who you want to give gifts and how much you can reasonably afford to spend. The sooner you have this list in hand, the sooner you can get started shopping and saving.
2. Remember what it’s all about
The holidays are, ultimately, about spending time with friends, family and other loved ones, not getting into debt. So keep things in perspective when gearing up for this festive time of year. Homemade gifts and gently used items are great ways to spread holiday cheer without breaking the bank.
3. It’s OK to ask for help
Technology drives a lot of holiday savings opportunities these days, but digital shopping tools can be confusing, especially for first-time users. If a retailer’s mobile app or website seems too complicated, ask for help from a friend, family member or at your local community center or library. AARP’s guide to money-saving apps may also come in handy.
4. Follow your favorite retailers
Oftentimes to score big deals, you have to be in the know. That entails joining your favorite retailers’ email lists and following them on social media. Signing up for a retailer’s loyalty program can provide access to even more savings. One caveat: Some retailers require you to provide personal information, such as your phone number, when you sign up for their loyalty program, so be mindful of that.
5. Search for coupon codes
The Internet can be a treasure trove of coupon codes that can save you cash. In many cases, all it takes is a simple Google search, says Kevin Brasler, executive editor of Consumers’ Checkbook, a resource for ratings, prices and reviews of businesses. (Google the retailer’s name and “coupon codes.”) Also, check out coupon code websites such as RetailMeNot, The Krazy Coupon Lady, and CouponCabin before making online purchases.
6. Save those receipts
The savings don’t always end at the cash register. You can save more if the product you’re buying has a rebate. Rebates, which are a popular marketing tool, require you to mail in or fill out a form online and provide proof of purchase. In return, you get cash back either via check, gift card, prepaid debit card, direct deposit or store credit. Note: Most rebates expire, generally within a few weeks, so mail or submit them online right away.
7. Time your purchases
You don’t have to wait until the holiday shopping season heats up to score big deals. For instance, on Nov. 20, 2023 — three days before Black Friday — electronics were already marked down 24.1 percent, toys were down 23.8 percent and apparel prices were down 20.8 percent, according to Adobe shopping data.
8. Embrace price adjustments
One of the fears about early holiday shopping is that you’ll miss out on bigger sales later. That may be true in some categories, but if you shop at a retailer that will retroactively make price adjustments if you contact their customer service department when you see prices fall, you’re in the clear, says Brasler. For instance, Apple, Target and Gap will provide price adjustments up to 14 days after purchase; Best Buy will match prices during the product’s return period, which is typically 15 days. Check the retailer’s policy before trying this strategy.
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