2019 Holiday Gifts for Less

5. Throwbacks. They love posting when-we-were 20/30/40 photos on Facebook, Joni Mitchell and Taylor Swift, coffee ice cream and Fro Yo salted caramel. Give her: a never-fail fragrance like Guerlain Paris Shalimar Eau de Toilette Spray ($38, cvs.com); a nostalgic red lipstick like MAC Retro Matte Lipstick in Ruby Woo ($19, maccosmetics.com); or retro hoops with multicolor stones like Loft Crystal Hoop Earrings ($30, loft.com). Give him: a classic like Calvin Klein One All Over Body Spray ($16, cvs.com); a fresh knit hat like the Old Navy Wide-Rib Roll-Cuff Beanie for Men in rust ($15, oldnavy.com); or an everything-old-is-new-again sweater like the Goodfellow & Co Men's Jacquard Standard Fit Fairisle Holiday Sweater ($35, target.com).

H&M Bow Tie and Handkerchief, Loft Tassel Earrings, H&M Patterned Socks, A New Day Women's Leopard Print Long Sleeve Crewneck Pullover Sweater, I Love Love by Moschino Eau de Toilette Mini, Calvin Klein Euphoria for Men Pocket Spray

H&M, Loft, H&M, Target, CVS (2)

6. Wits. They love comedies on Netflix, late-night talk show monologues and Oprah's book recommendations. They turn any friends-brunch into a good-natured roast. Give her: a peppy fragrance like I Love Love by Moschino Eau de Toilette Mini ($20, cvs.com); a leopard top like the A New Day Women's Leopard Print Long Sleeve Crewneck Pullover Sweater ($20, target.com); or sparkly earrings like the Loft Tassel Earrings ($35, loft.com) in Fresh Merlot. Give him: a perky cologne like Calvin Klein Euphoria for Men Pocket Spray ($16, cvs.com); wild socks with burgers, sushi and fries patterns like H&M Patterned Socks ($4, hm.com/us); or a quirky matching bow tie and hanky like H&M Bow Tie and Handkerchief ($15, hm.com/us).

Old Navy Soft-Washed Crew-Neck Long-Sleeve, Gap Tie-Dye Brushed Scarf, Goodfellow & Co No. 2 Juniper & Sandalwood Men's Solid Cologne, Himalayan Patchouli Berry by Pacifica Shimmer Solid Perfume, Sherpa Trapper Hat, Gap Flannel Pajama Joggers

Old Navy, Gap, Target (2), Gap (2)

7. Hippies-at-Heart. They do yoga, meditate and rescue shelter dogs, with a mantra of “Peace, Love & Social Security.” They crave anything vegan and cruelty-free, as well as that which is a little out of the ordinary. Give her: Himalayan Patchouli Berry by Pacifica Shimmer Solid Perfume ($10, target.com); a wind blocker like the Sherpa Trapper Hat ($40, gap.com) in cerise orange; or a tie-dyed scarf like the Gap Tie-Dye Brushed Scarf ($50, gap.com). Give him: an earthy scent like the Goodfellow & Co No. 2 Juniper & Sandalwood Men's Solid Cologne ($15, target.com); a jeans-worthy winter T-shirt like the Old Navy Soft-Washed Crew-Neck Long-Sleeve for Men ($13, oldnavy.com); or TV-ready Gap Flannel Pajama Joggers ($40, gap.com).

Zara Tri-Color Card Holder and Keychain Set, Vanilla by Pacifica Spray Perfume, Adidas Sport UNLSH, Raw Sugar Raw Coconut and Mango Bath Fizzers, Men's Chamonix Trevoux Fleece

Zara, Target, CVS, Target (2)

8. Foodies. They're game for anything from kale pretzels to chocolate pizza, and love ethnic restaurants and The Great British Baking Show. They can't say no to carbs or dark chocolate and body-friendly clothes. Give her: a gourmand scent like Island Vanilla by Pacifica Spray Perfume ($16, target.com); or delish bath bombs like Raw Sugar Raw Coconut and Mango Bath Fizzers ($13, target.com). Give him: a scent hinting of chocolate and blood orange like Adidas Sport UNLSH ($20, cvs.com); a card and key chain like the Zara Tri-Color Card Holder and Keychain Set ($20, zara.com); or a stretch fleece top like the Men's Chamonix Trevoux Fleece ($35, target.com).

H&M Pile-lined Slippers, Clinique A Little Happiness, Old Navy Faux-Suede Sherpa-Lined Moccasin Slippers, Duke Cannon Woodsy Men's Cologne, Universal Thread Women's Cowl-Neck Tunic Sweater, Men's Wondershop Plaid Flannel Pajama Set

H&M, Sephora, Old Navy, Target (3)

9. Happy Homebodies. They're handy with a toolkit and paint brush, and are never without their iPods and e-readers. Biking and weeding the garden plus brisk strolls through Home Depot keep them fit. Give her: a threesome of scents with notes of grapefruit, like Clinique A Little Happiness ($20, sephora.com); foot-loving slippers like the Old Navy Faux-Suede Sherpa-Lined Moccasin Slippers for Women ($21, oldnavy.com); or a 24/7 tunic like the Universal Thread Women's Cowl-Neck Tunic Sweater ($30, target.com). Give him: a stroll-in-the-woods-scent like Duke Cannon Sawtooth Woodsy & Aromatic Men's Proper Cologne ($20, target.com); sherpa scuffs like H&M Pile-lined Slippers ($18, hm.com/us); or warm PJs like the Men's Wondershop Plaid Holiday Buffalo Check Flannel Pajama Set ($25, target.com).

10. Social Butterflies. They're single, divorced, widowed or married but always on social media — connecting daily with chums old and new. They never miss a birthday, anniversary or holiday card. Give her: a crowd-pleasing fruity floral like Versace Bright Crystal Absolu Ovetto ($32, sephora.com); mobile-loving gloves like the Old Navy Text-Friendly Sweater-Knit Gloves for Women ($10, oldnavy.com) in Beetroot; or black lace tights that dress up any outfit — like the Zara Limited Edition Lace Tights ($20, zara.com). Give him: a gutsy spicy scent like Tom Ford Ombre Leather All Over Body Spray ($49, sephora.com); a standout-in-the party hoodie like Old Navy Sherpa-Lined Thermal Knit Pullover Hoodie for Men in Empire Apple ($45, oldnavy.com); or a no-tie-needed blazer companion like the H&M Wool-Blend Turtleneck Sweater ($35, hm.com/us).

Old Navy Shawl-Collar Button-Front Sweater-Fleece Cardigan, Goodfellow & Co Men's Thinsulate Lined Tech Touch Gloves, Brainiac by Good Chemistry Eau de Parfum, We Live Like This: Spa Therapy Bath Salts, Zara Limited Edition Square Chain Bracelet, Zara Striped Jacquard Scarf

Old Navy, Target (2), CVS, Zara (2)

11. Workaholics. They plan to never retire, but 9 to 5 is now 9 to 9 with work-from-home options. Keeping up tech skills, multitasking and de-stressing are a priority. Give her: an elevator-friendly citrus scent like Brainiac by Good Chemistry Eau de Parfum for Women ($25, target.com); relaxing bath soothers like We Live Like This: Spa Therapy Bath Salts ($7, cvs.com); or a rich-looking gold bracelet like the Zara Limited Edition Square Chain Bracelet ($26, zara.com). Give him: a nonbulky dress scarf like Zara Striped Jacquard Scarf ($36, zara.com); mobile-friendly gloves like Goodfellow & Co Men's Thinsulate Lined Tech Touch Gloves ($20, target.com); or a dressy fleece like the Old Navy Shawl-Collar Button-Front Sweater-Fleece Cardigan for Men ($45, oldnavy.com).

Gap Double-Knit Beanie, Freeman 12 Days of Masking Palette, Women's Solinotes Fig Blossom Rollerball Perfume, Old Navy Packable Puffer Jacket, Coach For Men Eau de Toilette Travel Spray, Old Navy Everyday V-Neck Sweater for Men

Gap, Target (2), Old Navy, Ulta, Old Navy

12. Travelers. They never stay put. They are either being snowbirds in Florida for the winter, hopping on a plane to Morocco or taking a road trip to New Orleans. They live out of suitcases and love it. Give her: a happy portable scent like the Women's Solinotes Fig Blossom Rollerball Perfume ($10, target.com); a stash of one-shot facial masks for nonstop glow like Freeman 12 Days of Masking Palette ($10, target.com); or a foldaway jacket like the Old Navy Packable Puffer Jacket for Women ($55, oldnavy.com). Give him: a mood-boosting warm scent like Coach For Men Eau de Toilette Travel Spray ($32, ulta.com); a neon beanie for airport spotting like the Gap Double-Knit Beanie ($20, gap.com); or an easy-layer sweater like the Old Navy Everyday V-Neck Sweater for Men ($30, oldnavy.com).

For more beauty and style tips for women age 50-plus, check out The Makeup Wakeup: Revitalizing Your Look at Any Age by Lois Joy Johnson and Sandy Linter.