AARP Hearing Center
By age 50, the average woman has spent thousands of dollars on at-home hair care — enough to buy a snazzy BMW. Do we regret all those shampoos, conditioners, mousses, sprays and gels? Not one bit. They have gotten us through plenty of terrible haircuts and bad hair days. But here's where things get tricky. Drugstores and beauty sites are now crammed with appealing hair care (who can resist shampoo that smells like strawberries or a pina colada?), but trendy wording and multitasking formulas make things hard to navigate. Here's how to avoid mistakes and product overload with the 10 smartest choices to count on now.
1. Shampoo
Any shampoo will clean your hair, but that's like saying any dress that covers your body is fine. Not good enough. We all need a baseline nourishing shampoo to get our dry, damaged, limp or thin (take your pick!) hair in healthier shape. Look for clue words on the label like “repair” or “moisture,” and formulas that emphasize botanical oils (argan, avocado and coconut oil really do work) in shampoos — like Garnier Whole Blends Honey Treasures Repairing Shampoo ($5, cvs.com), L'Oreal Paris Elvive Total Repair 5 Repairing Shampoo ($5, cvs.com) and OGX Extra Strength Damage Remedy + Coconut Miracle Oil Shampoo ($7, walgreens.com). Alternate that basic shampoo with a problem-solving formula to target any extra issues, from dandruff to color maintenance to styling-product buildup. A quarter-size drop of shampoo is all you need (we all use way too much). Lather up at the scalp, where you need cleansing most, before rinsing and running the suds through the rest of your hair.
2. Conditioner
Designed to reinforce moisture and smooth the cuticle for a satinlike finish, conditioner is your shampoo's trusty partner. Many women with flat, thin or fine hair skip it, fearing a loss of volume — but that's a myth. The real mistakes are using too much (you only need a quarter-size amount) and applying conditioner at the roots (apply mid-shaft to tips only). Choose a brand companion to your shampoo or simply look for similar clue words to be sure you're getting the same hydrating, moisturizing and repair benefits — as in OGX Hydrate + Repair Argan Oil of Morocco Extra Strength Conditioner ($10, cvs.com), Dove Nutritive Solutions Intensive Repair Conditioner ($4, walgreens.com) or Aussie Miracle Moist Conditioner Avocado & Australian Jojoba Oil ($5, walgreens.com).
Those with extra brittle, dry, damaged, frizz-prone or curly hair can benefit from a leave-in — like Pantene Pro-V Hydrating Butter-Creme with Argan Oil ($8, walgreens.com) or John Frieda Frizz-Ease Daily Nourishment Leave-In Conditioner ($7, walgreens.com) — that also works to detangle postshampoo, protect and prime hair for styling.
3. Hair mask
This is simply what we used to call a deep conditioner. Now available in tubs and single-use packs, they make a weekly moisture zap a spalike treat. Every woman who colors or heat-styles her hair needs one. Look for the same clue words as shampoo and conditioner, as well as for botanical ingredients like honey, argan oil or avocado extract — as in SheaMoisture Manuka Honey Masque ($10, walgreens.com), Pantene Gold Series Repairing Mask Treatment ($2, walgreens.com) and Garnier Fructis Nourishing Treat 1 Minute Hair Mask with Coconut Extract ($4, walgreens.com). Apply the mask generously to clean, wet hair and use a wide-tooth comb to distribute roots to tips. Let it “cook” five or 10 minutes and then rinse. For extra conditioning, wrap your hair turban-style in plastic wrap and leave on even longer ... an hour or overnight!
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