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The game is over. The crowds are spilling out of State Farm Stadium. But the real competition is just getting started, right here, where we are about to decide tonight’s true winners. Among this year’s crop of superexpensive Super Bowl ads (airtime costs as much as $7 million for a 30-second spot), which was the most inventive? The most humorous? The most worth the money?
Below, we bestow the trophies. …
MVP: John Travolta for T-Mobile
Grease is still the word, even if Danny Zuko’s Brylcreem days are clearly behind him. Teaming with Scrubs stars Zach Braff and Donald Faison, a smooth-scalped 68-year-old John Travolta recreates the iconic “Summer Nights” number from the 1978 musical, but with lyrics adjusted to extol the virtues of T-Mobile’s home internet (“Tell me more, tell me more — one cord’s all that you need”). This isn’t the first time Travolta has nodded at Grease for a Super Bowl commercial — he shot a Miracle-Gro spot two years ago with his daughter, Ella, in which he reenacted his famous “Born to Hand Jive” dance moves. But this one, coming just six months after Grease costar Olivia Newton-John’s death, somehow feels a bit more special.
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