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Want to learn how to make cloud bread? Or pesto eggs? Or how about hot chocolate bombs for a decadent dessert?
You can find all these recipes — and how to make them — not in your latest cooking magazine or epicurean bestseller, but on TikTok. In fact, you might be surprised by just how much good cooking content TikTok is dishing up.
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The popular app features short segments of video — often highlighting dance trends or other pop culture fads – but it isn’t just for millennials or Gen Z. The app, which has more than a billion monthly users, spawns viral kitchen hacks (like the best way to assemble a tortilla wrap) and recipes, including the one for the simple and delicious baked feta pasta (see the video below) that took the app by storm earlier this year.
TikTok cooking is not just about gimmicks — there’s some real culinary innovation taking place, says Ayngelina Brogan, 44, of Nova Scotia, Canada, who writes the food blog Bacon is Magic.
“It’s not all about people trying watermelon with mustard,” says Brogan, referring to one of the app’s most recent (and unusual) viral food trends.
Get ready for food surprises
TikTok’s short video format lends itself to step-by-step, easy to understand instructions that people can follow along with. It’s great for learning about food, no matter your age, because of its visual power and ability to convey information in digestible increments, says Barbara Costello, 72, whose channel @brunchwithbabs has more than 1.3 million followers.
Costello says the app is also an important platform for exchanges between generations around a topic to which everyone can relate.
“Let’s face it, the older generation has a wealth of wisdom the younger generations can benefit from,” says the Connecticut-based TikToker. “A lot of younger people are so appreciative of someone telling them the basics, like how to make a simple dinner or measure flour.”
Costello’s easy-to-replicate recipe ideas include Hawaiian ham and cheese sliders, perfect for a football season nosh, and make-ahead egg muffins for an easy weekday breakfast.