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White Sales
January “white sales” are a 125-plus-year-old American shopping tradition that began as a sale on bed linens back when they were available only in white. Today these popular sales (sometimes now promoted as “Winter Clearance” or “End of Season” sales) have morphed to include deals on housewares of all kinds, with furniture, kitchen items and linens of every color. Pottery Barn, Macy’s and Crate & Barrel are some retailers known for these mid-winter sales.
Bag Sales
Shoppers can cram whatever merchandise they can fit into a shopping bag to receive a percentage discount at checkout (some restrictions may apply). In the past, ACE Hardware has been known for its BYOB — “Bring Your Own Bag” — Sale usually held in February, and Staples and Menards are among other national retailers that have hosted bag-type sales. Bonus Tip: Many local thrift stores also run bag sales — sometimes as frequently as one day every week or month — when often all of the clothing you can fit in a shopping bag is yours for one flat price.
Anniversary Sales
What better way for a retailer to celebrate its anniversary than by boosting store revenues with a sale in its own honor? Some anniversary sales really are a great buying opportunity, including Nordstrom’s sale every July, which it touts as its best sale of the year. Expect deals on new fall merchandise before the fall season. Petco features a two-week-long anniversary sale at the end of September through early October that in the past offered up to 50 percent off and a coupon to take an extra $5 off a purchase of $50 or more.
Preferred Customer Sales
Signing up for email updates or a customer loyalty club can get you an invitation to special sales events with some retailers. Members of Ikea’s free loyalty program “Ikea Family” can participate in various member sales and events throughout the year. If you like to dress for success, Brooks Brothers has a Preferred Customer Event four times a year, and if your house needs a fresh coat of paint, Sherwin-Williams “Paint Perks” members get invited to exclusive sale events.
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