Best Things to Buy in November 2024

Attention, holiday shoppers: You don’t have to wait until Black Friday (Nov. 29) to start hunting for deals.

“Over the last few years everyone has begun rolling out promotions earlier and earlier, and I’m starting to see it as Black Month, rather than Black Friday or Black Friday week,” says Bella Gerard, a shopping and trend adviser at Rakuten.

It's unclear whether retailers or consumers are driving the earlier start of the holiday shopping season, but nearly half of consumers now expect to be half-done with their holiday shopping before Thanksgiving, according to research from Outfront.

While November’s pre-Black Friday sales tend to range across many categories, you can expect to see sizable discounts this month on televisions, beauty products baking supplies and other select items.

Read on for a roundup of the best products to purchase in November.

Televisions and TV accessories

Black Friday has traditionally offered the best deals of the year on TVs, including 4K models, with deep price cuts on the previous year’s models. 

“The early Black Friday sales kick off the best time of year to find deals on TVs of all sizes and for all brands, including budget brands and sets with built-in streaming, like Roku and Google TVs,” says Vipin Porwal, CEO and consumer expert at the cash-back portal Smarty. 

Gerrard says you’ll also see substantial discounts on TV tech accessories such as sound bars, surround speakers and streaming devices.

Where to find deals: Target, Walmart, Amazon

Potential savings: 50 percent off or more on Black Friday

Beauty products

Look for deals at department stores on holiday-themed makeup and skin care sets that offer multiple items at a discount. If you’re loyal to a specific skin care or makeup brand, buying direct from the company’s website could yield even higher savings.

Where to find deals: Sephora, Macy’s, Clinique

Potential savings: 20 percent to 50 percent off

Smartphones

Whether you’re in the market to purchase a smartphone for yourself or for someone else, you’ll find some of the lowest prices of the year over the next few weeks.

“November is one of the best months to upgrade your smartphone, with big savings from the top mobile carriers like Verizon, AT&T and T-Mobile,” Porwal says, “and perhaps even better doorbuster smartphone deals from the big-box retailers.” 

Where to find deals: Verizon, AT&T, Google

Potential savings: Buy-one-get-promotions or gifts cards with purchase