When Is Amazon Prime Day 2024?

The timing of the much-anticipated sale was just released

Donna Fuscaldo,

AARP

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En español

Published June 25, 2024

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Amazon Prime Day, the annual two-day sale in which the e-commerce giant discounts hundreds of millions of items is back on this summer. In the sale’s 10th year, Prime members can get exclusive access to deals on brand names during the event. From when it runs to what you can save, we’ve got you covered with all the details.

What is Amazon Prime Day?

Amazon Prime Day is the e-commerce giant’s way of rewarding Prime Members for their loyalty. It typically runs in July and lasts 48 hours.

When is it?

The two-day sales event will start on July 16 at 12:01 a.m. PDT and run through July 17.

Do I need to be a Prime member to shop?

Anyone can shop on Amazon.com, but to take advantage of the Prime Day deals you have to be a member. Memberships, which cost $14.99 per month or $139 per year if you pay annually, gives you free delivery on over 300 million items, free same-day or next-day delivery, free streaming of some movies and music, and access to Prime sales. If you are not a Prime member, you can sign up for a free trial to shop the member-exclusive event.

What kind of deals can I expect to see?

In addition to giving shoppers percentages off, Amazon plans to roll out new deals as often as every five minutes during select periods of the shopping event. Invite-only deals are also back this year, which means Prime members can request an invitation to exclusive deals that are expected to sell out, such as 40 percent off Sony wireless headphones and 30 percent off Peloton products.

How much can I save?

Amazon says customers saved close to $2.5 billion from deals and coupons during last year’s Prime Day event.

Can I shop now?

While Amazon won’t roll out all its deals until July 16, Prime members can start shopping now. Amazon is giving Prime members early access to deals and perks including the following:

$200 Amazon Gift Card instantly upon approval for Prime Visa from June 27 through July 24
Five months free of Amazon Music
Prime members receive access to a selection of titles to rent and buy at up to 50 percent off.
Deeply discounted Amazon products including its Ring Battery Doorbell Plus, Blink Outdoor 4 multipacks, Fire TV Cube (3rd Gen), Kindle Scribe and eero Max 7 mesh Wi-Fi systems. Shoppers can also save up to 68 percent on select devices including Echo Show 8 (3rd Gen), Fire TV 2-Series, INSIGNIA 50-inch Class F30 Series Smart Fire TV with Alexa Voice Remote, Fire HD 10 tablets, Fire HD 8 Kids, Luna controllers and Amazon Smart Plugs.
From June 26 to July 15, Prime members can get coupons for $15 off a $75+ total purchase when shopping at Amazon Fresh stores.
Save up to 40 percent on select sailings with Carnival Cruise Line, up to 30 percent when booking through Amazon Travel Deals, and on Avis rentals get 10 percent back in an Amazon.com gift card.

Is Amazon the only one running sales?

Competitors are also running sales events. Walmart is getting out ahead of Amazon, launching its Walmart Deals sale from July 8 through July 11. Walmart says it will offer up to 50 percent off thousands of items.

Target is taking it a step further, running sales from July 7 through July 13. The weeklong event will feature savings on summer and back-to-school essentials. Shoppers who are part of Target Circle, its free-to-join loyalty progam, will get deep discounts, bonuses and reduced prices on everyday items.

Best Buy has its Members Deal promotion, which runs until Sunday. You have to be a Total or Plus member to get money off thousands of items.

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Donna Fuscaldo is a contributing writer and editor focusing on personal finance and health. She has spent over two decades writing and covering news for several national publications including The Wall Street Journal, Forbes, Investopedia and HerMoney.