AARP Hearing Center
Having served as a caregiver for her aging mother, Naborforce founder Paige Wilson resolved to continue a life of service after her mother died. But she soon found herself disillusioned and constrained by the rigid schedules available under volunteer caregiving programs.
Then a conversation with a friend sparked the idea to create a flexible service that would allow people to find caregiving help much like they would order takeout or book a virtual class. Based in Richmond, Virginia, Naborforce is an on-demand caregiver and companion service for older adults. Since launching in August 2018, the company has been featured in The Wall Street Journal and on CBS and Axios. In 2021, Naborforce won the Consumer Technology Association Foundation Pitch Competition, sponsored by AARP Innovation Labs.
Why Naborforce is an AARP Employer Pledge Signer
In 2019, Naborforce signed the AARP Employer Pledge, in which an employer affirms the value of older adults in its workplace. Wilson and her team joined a group of more than 2,000 pledge signers who have committed to building multigenerational workforces, contributing to the long-term financial security of experienced employees and breaking stigmas around an aging labor force.
Wilson says, “Older workers are the heart of Naborforce. Our ‘Nabors’ [as the caregivers are called] are a vibrant mix of empty nesters and retirees who bring compassion and a lifetime of experience to the seniors we support. Nabors are seeking purpose and connection in their own lives and understand that by enriching the lives of our older adult clients, they are enriching their own lives in return. They are steadfastly committed to our mission of bringing joy to the aging process and are the perfect companions to an older adult who simply needs a neighborly helping hand — or maybe a new friend.”
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