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8 Estate Sale Mistakes That Can Cost You a Fortune

Fetch top dollar for an estate’s belongings by avoiding these blunders


spinner image chris coy takes notes about items on a desk
Chris Coy, co-founder of Coy-Krupp Estate Sales in Chicago, holds around 50 estate sales a year.
Tim Klein

Andy Harmata grew up attending estate sales with his mom and two sisters, and has fond memories of picking through accumulated goods in other people’s homes. However, when his mother passed away six years ago and it came time to clear out her home, he decided to hire an estate sale company to oversee the process. “But they kind of ripped me off,” the Chicagoland native says. “They sold a bunch of stuff that I had marked not to sell, and they charged 30 to 50 percent on the items sold. I felt pretty grimy about the whole thing.”

Fast-forward to today and Harmata recently got around to holding another estate sale, this time on his own, for items that he didn’t unload at the original sale. He promoted the event on EstateSales.net. His years of attending other estate sales, plus watching countless episodes of Pawn Stars and Barter Kings gave him the confidence and knowledge that he needed when pricing the items for sale. He set aside some family memorabilia, like his mom’s photo albums, to give to his sisters, but tagged nearly everything else. In the estate sale’s first day alone, Harmata made over $1,000 in cash.

Hosting an estate sale for a deceased loved one can be an emotional experience. As a result, many people choose to hire a company to do the job for them. But estate sale services take a big chunk out of a seller’s profits — typically 30 percent of the gross proceeds, 40 percent if the items, or the home itself, are in poor condition.

If you’re planning to hold an estate sale on your own, here are eight costly mistakes to avoid.

1. You undervalue items

Before opening up a home (or garage) to strangers in hopes of making money off a deceased relative’s belongings, it’s first best to understand the marketplace you’re selling in, says Kelly Harris, a real estate agent in Dallas and a former partner at FairMarketDFW, an estate sale company.  

If you need help researching the values of certain items, especially antiques, collections, crystal, jewelry and art, it could make sense to hire an appraiser for a small fee — typically between $100 and $250 — to help you determine how much the items are worth, Harris says.

Word-of-mouth recommendations for appraisers can be a good starting point. (If you’re selling your loved one’s home, you real estate agent may have some leads.) You can also check out the websites of the top three appraiser associations — the American Society of Appraisers, the International Society of Appraisers and the Appraisers Association of America — to find appraisers in your area and read customer reviews.

Depending on what you’re selling, you may need to adjust your expectations. For example, fine china often isn’t as valuable as it once was, Harris says; she sells complete sets for $200 that might have sold for $800 a decade ago. Vases, meanwhile, sell for around $60. “People can go to HomeGoods and get them new,” she says.

2. You don’t get the word out

Don’t just stick an “estate sale” sign in front of the house and wait for shoppers to come. Once you’ve priced items to your satisfaction and set a date for the estate sale, it’s time to promote the event to maximize traffic. Consider placing signs on the busiest parts of the street, perhaps with a QR code that passersby can scan to guide them to your event’s online listing with images of what’s being sold, dates and times, and your contact information.

You can also broadcast the sale on social media. For example, you might take out an ad on Instagram for a small fee, or post an announcement of the event on Nextdoor or Eventbrite. Harris posts photos of every estate sale item on her Instagram account, as well as on EstateSales.net, and often creates hashtags with keywords — such as “luxury,” “high-end,” “designer,” “one-of-a-kind,” “collectors,” “fine china,” “statement piece,” “signed by the artist,” “stamped” and “certificate of authenticity” — to draw attention. She says she doesn’t show the location of the sale until the day before opening. EstateSales.net has a user-friendly mobile app.

If you’re selling large pieces, such as sofas or grandfather clocks, Harris recommends connecting with a moving company in advance and having business cards available at the sale for shoppers. “Just in case a big piece of furniture sells, you can provide the service for the person coming in,” she says. Bonus: the mover can also help you promote the event ahead of time.

3. You don’t consider taxes

If you hold an estate sale to sell off unwanted items, typically you are getting pennies on the dollar for what you or your loved one paid for the items — unless, that is, you dig up a proverbial Picasso. “For the items that you sell for less than cost, there is no income tax on that sale,” says Elizabeth Buffardi, a certified public accountant (CPA) and founder of Crescendo Financial Planners Inc., a financial planning firm in Oak Brook, Illinois. “For the Picasso, or anything else you sell for more than you paid, you are supposed to report that on your personal income tax return.” It is, after all, a capital gain, and should be taxed.

You do not have to disclose any money you made on items that were sold for less than what the deceased person paid for them, nor do you need to add sales tax to items on an estate sale in most states. Since inheritance tax doesn’t kick in until around $13.6 million, unless you dig up something hugely valuable among your loved one’s belongings, you’re probably safe from Uncle Sam. Consider consulting a tax advisor if the estate items are very valuable.

4. You’re not prepared to negotiate

Before the sale, while you’re tagging everything, create a spreadsheet to track each item’s starting price and decide how low you’re willing to go if you don’t receive a full-price offer. “Create a set of rules and then stick to your guns,” Harris insists. If you’re holding a three-day sale, consider lowering prices on the second and third days to move remaining inventory, Harris suggests. “During the last three hours of the last day, we’d say, ‘make me deal,’ ” she says. “We want everything to sell, ideally.”

5. You don’t set the scene

An estate sale should be a positive experience not only for you but also for shoppers. One ground rule: Don’t hover over potential buyers. A second: Don’t overcrowd items. Harris suggests renting or borrowing tables where you can display sundries and smaller items for visitors to rifle through, as well as clothes racks, shelves, jewelry staging pieces and a locked jewelry case for valuables.

Many shoppers want to touch items that are on display, which experts say is reasonable  — these are used wares, after all, and there are no returns, so shoppers typically want to “test” items out before they buy them. Exceptions are fine jewelry or sterling silver, since these items are usually small and can be easy to steal. “We put those on our cash-out table or in glass cases, so that shoppers have to ask to see them,” Harris says.

Beyond that, make the walkways clear for people to meander through and ensure items that shoppers are allowed to touch are easy to access. 

6. You don’t accept a variety of payment methods

Oftentimes estate sale shoppers don’t carry cash. Being prepared to accept forms of digital payment, such as Cash App, Zelle, Venmo and Apple Pay, as well as credit cards, can help broaden your pool of potential buyers.

To prepare for cash shoppers, consider buying a cash register that you can lock. Make sure the box is prestocked with a variety of bills. “We have been known to need more in the middle of the day and sometimes have to run to the bank,” says Harris.

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7. You don’t protect yourself

Be mindful that bad actors could show up looking to get a five-finger discount. Harris hires people for $100 per day to monitor the event — though these roles can also be filled by family or friends. If you’ll be holding the sale inside the house, go through the home and clear out any sensitive documents, such as the deceased’s passport or birth certificate, along with any medications, before the sale begins.

Make sure to take down directional signs after the sale. “(Someone) might break in knowing” the house is vacant, Harris warns.

8. You don’t prepare emotionally

Unloading a loved one’s cherished property can be overwhelming for some people. That’s why Harmata conducted his mother’s estate sale while his sisters were busy. “My sisters wanted to keep everything,” he says. 

Chris Coy, cofounder of Coy-Krupp Estate Sales in Chicago, who holds around 50 estate sales a year, says he begins the estate sale process by asking families to decide, as a unified group, what items they want to keep. “Decide amongst yourselves and then remove those items sooner rather than later,” he says.

Done right, preparing an estate sale can be a bonding and healthy grieving experience for families. If some family members can’t be there in person to go through the possessions, you could meet over video chat to ensure that everyone walks away feeling the process was equitable.

You might be tempted to put certain things in storage until you decide what to do with them, but Coy cautions against it since storage fees can be costly. According to Move.org, the national average for a storage unit ranges from $100 to $300 per month, or $840 to $3,600 per year, depending on the size and location. “If you’re storing (something) thinking one of your kids want it, in my experience they don’t want it,” Coy says. “And, remember, the condition of (certain) things does deteriorate, so they don’t come out the way they went in.” In other words, it’s best to go through this difficult process once, rather than several times because you put things in storage.

Andy Harmata learned this lesson firsthand, from his decision to wait six years to sell most of his mother’s collectibles. “Unloading all of this is actually a great feeling,” he says. “I know my mom would have enjoyed seeing her things being put to good use.”

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