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Merriam-Webster’s choice for Word of the Year is not a sexy pick — “authentic” — but it is an (apparently) earnest statement about the fact(!) that it’s become increasingly difficult to tell what’s real and what’s not.
The company’s announcement cites the rise of artificial intelligence tools in 2023, and, as a result, growing concerns about “its impact on deepfake videos, actors’ contracts, academic honesty, and a vast number of other topics” as “the line between ‘real’ and ‘fake’ has become increasingly blurred.”
“We see in 2023 a kind of crisis of authenticity,” editor at large Peter Sokolowski told The Associated Press. “Can we trust whether a student wrote this paper? Can we trust whether a politician made this statement? We don’t always trust what we see anymore.”
Many people find it hard to pin down the real meaning of the word itself, Sokolowski said: The number of searches on Merriam-Webster’s site for the definition of “authentic” were particularly high this year.
The dictionary defines it as:
- “not false or imitation: real, actual,” as in “an authentic cockney accent”;
- “true to one’s own personality, spirit or character”;
- “worthy of acceptance or belief as conforming to or based on fact”;
- “made or done the same way as an original”; and
- “conforming to an original so as to reproduce essential features.”
Authentic follows 2022’s choice of “gaslighting.” And 2023 marks Merriam-Webster’s 20th anniversary of choosing a top word.
Other big words for 2023
The company’s data crunchers filter out evergreen words like “love” and “affect” vs. “effect” that are always high in lookups among the 500,000 words it defines online. This year, they also filtered out many five-letter words because Wordle and Quordle players now use the company’s site in search of them as they play the popular online games, Sokolowski said.
Other words that attracted unusual traffic on the dictionary’s site in 2023 included:
coronation: “the act or occasion of crowning.” King Charles III had one on May 6.
covenant: “a usually formal, solemn, and binding agreement.” Lookups swelled on March 27, after a deadly mass shooting at The Covenant School in Nashville, Tennessee. This year also saw the release of Guy Ritchie’s The Covenant and Abraham Verghese’s acclaimed novel The Covenant of Water.
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